Quanailles

The idea for Quanailles comes from my son who chose, before going to bed, the socks I was going to wear the next morning at the office.

I noticed that he did everything to choose the most flashy and fancy socks each time. As we don't say bad words at home, I kept telling him that he was really a little scoundrel.

Another day, in the car, I asked him what job he would like to do later. He replied: Youtubeur-Footballeur!!

I then replied that it did not exist. Disappointed... He then asked me if it was possible to invent his profession.

So I had the idea to prove to him that it was possible and that we can invent the job we want. So we became Dressers of ankles of pairs in threads.

Quanailles was born!

This little game quickly became a differentiating element in the office.

From the sobriety of my consultant's suit emanated that little extra ""standout"" at the height of my ankles.

And from then on, even when we couldn't remember my first name, I was the one with the "funny" socks.

Then began the remarks of the style: "" I couldn't ", or " " How do you dare? ", or " " Personally, I don't assume.. ."".

Without realizing why it was so ""crazy"" I simply replied that I totally assumed my way of dressing and that I had nothing to do with those who preferred to judge me on my ankles rather than my professional skills.

I can't explain why this displayed self-confidence was contagious, but those around me began to adopt my socks!

This is how I imagined a brand of socks, like a social ice-breaker!

Socks made to be assumed, claimed, that we want to show and tell.

A ""nice"" way to break certain codes, not to fit into boxes, not to appear conventional.

Dare with this small gesture: stand out, get noticed!